Purpose & Audience : Test the design on typical users, evaluate it and then improve it. Consider the audience. A website for a children’s magazine would be different in content, ease of use and layout than one for computer enthusiasts.
Layout & Structure : The website should be consistent throughout so it is easy to navigate. The general layout should be simple and easy to follow. Nearly all pages should be accessible within two to three clicks.
Design : Text should contrast with the background so that it is easy to read. Ensure the website is visually appealing and does not contain too much information.
Navigation: Users need to find their way to the correct pages quickly. Hyperlinks and menus are essential for navigation but should be simple to avoid confusion.
Graphics : Graphics can increase the file size of a web page, resulting in longer download speeds and delays. Minimize the number of graphics on a website, and ensure that those used are saved to the correct dimensions and resolution.